Starting as an engineer in the Silicon Valley, Francois Kruta participated in the creation of a tech company that was bought for 128 million USD in 2000. Then, he led the IT practice of McKinsey & Company in Banking for around 10 years before coming back to his original passions : Entrepreneurship and Technology.

During this fireside chat, François Kruta goes back to the creation of Ubudu in 2011, which started from a B2C model before quickly pivoting to a B2B model with a complete hardware & software solution developed entirely by Ubudu. 

Explaining the differences between the BLE (Bluetooth Low Energy) and the UWB (Ultra Wide Band) radio technologies for indoor geolocation and proximity awareness, Francois mentioned that there is not one technology that fits all use cases and this is why having a hybrid and flexible solution is key. 

Ubudu RTLS solution is creating new opportunities for organisations to optimise their operational process by reducing time wasted in unnecessary motion to focus on things that really matter and increase productivity as well as service quality.


For example, Ubudu RTLS has been implemented in Saint Joseph Hospital group in Paris to have real-time visibility on the medical equipment location and availability. This helps staff save time looking for them and therefore spend more time on value-added services to patients instead. A Mobile Wayfinding experience is also provided to visitors and patients to guide them wherever they want in the hospital (room, medical appointment, etc..)

Another company specialised in autobus manufacturing adopted Ubudu’s solution in order to locate each autobus during the production process first to know the production status and secondly to save time finding the bus. The ROI for such project is less than 6 months.

Overall, Ubudu has already been deployed in more than 4 500 sites worldwide, saving more than 120 000 hours of search time every day.

Ubudu SDA solution was developed at the beginning of the sanitary crisis when companies needed short-term and practical solutions to ensure a safe workplace during the pandemic. In this context, Ubudu leveraged its deep expertise and knowledge in BLE and UWB to develop Ubudu Social Distancing Assistant, a system that helps individuals keep safe distances to protect themselves from contaminating each other in the workplace.

A key aspect of the Ubudu SDA is ensuring data privacy through GDPR compliance to make adoption of this new technology easier. Different options are available so that companies can choose to only have real-time alerts for preventing close contacts without any data stored or to store data of contacts that happened within the workforce in order to identify quickly who is at risk of being contaminated when an employee is tested positive.

Moreover, François insisted that Ubudu SDA is not a one-off investment like face-masks or hydroalcoholic gel that are thrown away after being used. Indeed, SDA Tags can be reused later after reflashing their firmware for asset tracking use cases.

In 2020, Ubudu succeeded to quickly adapt its offering during the crisis to answer critical needs from companies across the globe. This is a clear demonstration of how Ubudu’s agility and expertise are driven by solving practical challenges faced by companies. The future looks bright with more and more enterprises ready to make use of indoor geolocation to make their operations more efficient and safe.

Watch the full interview on Youtube here

Ubudu has been selected as one of the 2020 Top 10 Healthcare Startups in Singapore by SwiftNLift professional magazine. François Kruta, Ubudu Co-Founder and CEO, shares how Ubudu has achieved this success, his experience and vision about the company he created with his childhood friend, Thomas Saphir. The passion for entrepreneurship, innovation and technologies were the key drivers for this exciting entrepreneurial adventure despite the advanced corporate careers each of them had at McKinsey and Accenture respectively. 

The hunger and passion for innovation drove them straight into the Internet Of Things world and both of them knew that it was going to impact the world tremendously. Ubudu’s vision consists in helping organisations optimise their operational activities by eradicating unnecessary activities or movement thanks to precise location data : Ubudu Real-Time Location System (RTLS) was born.

Working with different large companies, Ubudu understood that flexibility and ease of deployment were key to provide quick ROI for clients in different sectors. Therefore, the Ubudu RTLS evolved in line with client expectations to become one of the only true hybrid RTLS enabling quick and cost-effective large scale deployments for different use cases in different sectors: quick-service restaurants, healthcare, manufacturing and logistics.

In Healthcare, 30% of nurses spend more than 1 hour per shift searching for equipment. Moreover 20% of medical equipment is lost or misplaced which leads to millions of loss annually in hospitals. For instance, during New Year’s Eve, 5 ultrasound machines have been stolen in a French hospital representing a loss of equipment worth 500 000€.

Furthermore, hospitals face challenges regarding patient flows with patients waiting long periods of time for their appointments without knowing at what time they will be finished.

Ubudu end-to-end Real-Time Location System (RTLS) allows hospitals to track any asset or person inside a building with down to 0.3m accuracy. The solution works with radio exchange between devices that are then processed by complex location algorithms. Thanks to this, Ubudu RTLS enables medical staff to have better visibility & traceability of medical equipment to save time finding and avoid theft. Ubudu RTLS has already been deployed in more than 4.500 sites worldwide and is helping to save more than 120,000 hours per day of search time.

During the COVID-19 pandemic, Ubudu clients asked for help to implement Social Distancing and Contact Tracing in their workplaces to ensure business continuity. Strong from its experience and expertise in Location Technologies, UWB (UltrawideBand) and BLE (Bluetooth Low Energy) and Software, Ubudu was able to quickly launch Ubudu Social Distancing Assistant (SDA) in April 2020. 

Ubudu SDA is a small device easily wearable that keeps employees safe from each other by vibrating and shining a light when people are too close to each other (distance and duration are configurable). The response is prompt and distance measurement accuracy is 0.1m. Moreover, all contacts data is collected and stored to be visualised in a Dashboard for contact tracing and monitoring of contamination risks in the workforce. More than 30,000 Ubudu SDA tags are now being used worldwide by companies to keep their employees safe.

Throughout this difficult year, the Ubudu team has demonstrated its adaptability and resilience to contribute in the fight against the pandemic with Ubudu SDA. Ubudu is proud to have been selected by SwiftNLift as one of the Top 10 Healthcare Startups in Singapore for 2020 and is looking forward to helping more hospitals improve their efficiency and services through the use of location data.

Whilst millions of people across the world have already received the first dose of vaccine, WHO warns that collective immunity will not be reached in 2021. An important threat is the current virus variants that have been discovered in the UK and in South Africa and that have now been spreading quickly across several countries with a 50-70% higher contagious rate than the original virus. It is also unknown if more variants of the virus will appear and how effective the vaccines will be against those variants.

Many companies across the world especially in the manufacturing sector have had difficulties to continue operating whilst ensuring their employees are safe. Some unfortunately saw infection clusters happening at their premises and had to close down for a few days resulting in significant financial loss as well as human loss.

In this perspective, new technology solutions such as Ubudu SDA continue to play an important role in ensuring business continuity. More than 30,000 Ubudu SDA Tags are already being used across the globe helping to reduce the number of close contacts within the workforce by 70% within 3 weeks on average. For instance, UMW Aero has recently equipped its workforce with Ubudu SDA with the help of Ubudu local partner in Malaysia, Singularity Aerotech Asia

“At UMW Aerospace we take all Covid-19 related measures very seriously. We are using technology to ensure all staff maintain social distance. With the help of our friends Singularity Aerotech Asia we have introduced a small device that all of us wear. This device lights/vibrates whenever one is below the minimum distance. This works only in our facility and helps us to review any proximity concerns. My thanks to Hafeiz Hassan and his team.” says Rahul Kashyap, Head of plant at UMW Aerospace

Strong from their expertise in new technologies, IOT and the manufacturing sector in Malaysia, Singularity Aerotech Asia has proven their capability to implement quickly and efficiently the Ubudu SDA solution for the benefit of companies in Malaysia where a recent resurgence of Covid-19 cases is threatening to submerge healthcare facilities. Malaysia government announced a new lockdown and state of emergency in the country on 12th of January to combat this surge of cases which has now risen to nearly 140,000 infections. With the vaccine not expected to reach most of the population before the end of 2021, more companies in Malaysia are looking to enforce social distancing among their workers.

Although Ubudu SDA solution helps in the short term to prevent the spreading of COVID-19 within the workforce, the Tags will also bring long-term value to companies by being used after the pandemic with Ubudu RTLS (Real-Time Location System) to locate precisely assets and/or workers. As explained in Ubudu solutions page, this will enable companies to improve the efficiency and safety of the plant’s operations in the context of Industry 4.0 and digital transformation. For instance, by placing the tags on work orders, tools or equipment, workers will save time finding them and therefore be more productive. Other use cases include locating workers in real time to ensure all workers have evacuated the site in case of emergency or to detect if a worker has entered a dangerous zone where an accident could happen.

At Ubudu, our priority is to help companies optimise their time and provide a safe workplace. We wish to thank our clients and partners around the world for their trust and support and look forward to bringing even more value to businesses this year.

For more information, feel free to contact us here.